Fastest-Growing App In History, Threads — is here! MASSIVE Facebook Ads News The much-anticipated Threads app has been launched and its’ success so far is incredible. More than 100 million users have signed up to Threads in just 5 days. As Threads is owned by Meta, this new app is likely to have a big impact on Meta advertising.

MASSIVE Change To Facebook Ads Tracking! — The retirement of aggregated event measurement! We are in the middle of a huge change to Facebook ads tracking. Since iOS 14.5, tracking the actions people take on our website after they click on a Facebook ad or Instagram has been difficult. As advertisers, we were required to complete a series of extra steps. Fortunately, the…

Everything In This World Is Content Everything in this world is content. Be it all the religious textbooks or scriptures written thousands of years ago, all the way to that tiny little emoji on the screen. It’s all content. Many people might get offended if we refer to their religious books as just a piece of…

What is: Average order value (AOV)? Average order value (AOV): The average amount spent for each customer order. Often used as a performance metric. E.g., “As a business owner, looking at the average order value is a great metric to gauge annual revenue growth.” Average Order Value Formula / How to calculate AOV? : Average order value (AOV) tracks the dollar amount spent each time a…

The Next Big Thing in AI: How ChatGPT is Changing the Game? Have you ever heard of chatbots? They have a reputation for being unreliable and not very useful. But what if they worked and could understand and answer any question you had? Imagine having a program that can help you with investment, research, generate and debug code, create a Twitter bot…

7 Most Popular E-commerce Business Models: A blog on the various e-commerce models out there! | 2022 There are many types of e-commerce business models out there! Where do you see your business falling on the e-commerce spectrum? There are a few different types of e-commerce models out there, each designed to target a specific type of customer or market segment. Knowing which one is right for…

Are you a beginner in the digital marketing space? Are you a small business owner, a solopreneur, or an entrepreneur? Are you struggling with the things which are not working for you? Don’t worry! You are not alone. There are a lot of people entering the digital marketing space these…

You just gave that interview and you are not sure if you will get through? You just came out of that business meeting and you feel you could have done it better? Let’s be honest, a 5-minute interview is not enough to judge a person if he/she would be fit…

Usually, we keep hearing that we should get out of our comfort zones. Real success is out of your comfort zone. The growth is where your comfort ends. However, no one tells us how to do it. I have been trying to get out of my comfort zone for many…